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So what is this Keep Calm and Carry On thing all about then? The Ministry of Information was formed by the British Government as the department responsible for publicity and propaganda during the Second World War. In late 1939 after the outbreak of the war, the MOI was appointed by the British Government to design a number of morale boosting posters that would be displayed across the British Isles during the testing times that lay ahead. With a bold coloured background, the posters were required to be similar in style and feature the symbolic crown of King George VI along with a simple yet effective font. The first two posters, ‘Your Courage, Your Cheerfulness, Your Resolution will Bring Us Victory’ and ‘Freedom is in Peril’ were produced by His Majesty’s Stationery Office (HMSO). These two were posted on public transport, in shop windows, upon notice boards and hoardings across Britian. The third and final poster of the set was again very straightforward and to the point - it simply read ‘Keep Calm and Carry On’. The plan in place for this poster was to issue it only upon the invasion of Britain by Germany. As this never happened, the poster was never officially seen by the public. It is believed that most of the Keep Calm posters were destroyed and reduced to a pulp at the end of the war in 1945. However, nearly 60 years later, a bookseller from Barter Books stumbled across a copy hidden amongst a pile of dusty old books bought from an auction. A small number also remain in the National Archives and the Imperial War Museum in London, and a further 15 were discovered in the BBC's Antiques Roadshow to have been given to Moragh Turnbull, from Cupar, Fife, by her father William, who served as a member of the Royal Observer Corps. We too own one of a handful of the original posters that remains in existance. It was purchased at an auction of wartime memorabilia and which our products are a replication of. You can read more about the auction by clicking here. Sadly no record remains of the unknown Civil Servant who originally came up with the simple and quintessential Britishness of the Keep Calm and Carry On message. However, it is wonderful to think that all these years later people still find it so appealing and reassuring in our modern times.
Keep Calm And Carry On Sweatshirt
Keep Calm And Carry On Sweatshirt
$33.99
Keep Calm And Carry On Hooded Sweatshirt
Keep Calm And Carry On Hooded Sweatshirt
$38.99
Keep Calm And Carry On Zip Hoodie
Keep Calm And Carry On Zip Hoodie
$48.99
Keep Calm And Carry On Women's T-Shirt
Keep Calm And Carry On Women's T-Shirt
$18.99
Keep Calm And Carry On Jr. Spaghetti Tank
Keep Calm And Carry On Jr. Spaghetti Tank
$19.99
Keep Calm And Carry On Jr. Raglan
Keep Calm And Carry On Jr. Raglan
$19.99
Keep Calm And Carry On Women's Light T-Shirt
Keep Calm And Carry On Women's Light T-Shirt
$18.99
Keep Calm And Carry On Jr. Ringer T-Shirt
Keep Calm And Carry On Jr. Ringer T-Shirt
$20.99
Keep Calm And Carry On Women's Tank Top
Keep Calm And Carry On Women's Tank Top
$17.99
Keep Calm And Carry On Women's Cap Sleeve T-Shirt
Keep Calm And Carry On Women's Cap Sleeve T-Shirt
$18.99
Keep Calm And Carry On Women's Dark T-Shirt
Keep Calm And Carry On Women's Dark T-Shirt
$23.99
Keep Calm And Carry On Women's Long Sleeve T-Shirt
Keep Calm And Carry On Women's Long Sleeve T-Shirt
$22.99
Keep Calm And Carry On Women's V-Neck T-Shirt
Keep Calm And Carry On Women's V-Neck T-Shirt
$17.99
Keep Calm And Carry On Women's V-Neck Dark T-Shirt
Keep Calm And Carry On Women's V-Neck Dark T-Shirt
$22.99
Keep Calm And Carry On Women's Plus Size Scoop Nec
Keep Calm And Carry On Women's Plus Size Scoop Nec
$27.99
Keep Calm And Carry On Women's Plus Size Scoop Nec
Keep Calm And Carry On Women's Plus Size Scoop Nec
$27.99
Keep Calm And Carry On Women's Plus Size V-Neck T-
Keep Calm And Carry On Women's Plus Size V-Neck T-
$27.99
Keep Calm And Carry On Women's Plus Size V-Neck Da
Keep Calm And Carry On Women's Plus Size V-Neck Da
$27.99
Keep Calm And Carry On Maternity T-Shirt
Keep Calm And Carry On Maternity T-Shirt
$27.99
Keep Calm And Carry On Performance Dry T-Shirt
Keep Calm And Carry On Performance Dry T-Shirt
$31.00
Keep Calm And Carry On 3/4 Sleeve T-shirt
Keep Calm And Carry On 3/4 Sleeve T-shirt
$29.50
Keep Calm And Carry On Racerback Tank Top
Keep Calm And Carry On Racerback Tank Top
$22.00
Keep Calm And Carry On White T-Shirt
Keep Calm And Carry On White T-Shirt
$17.99
Keep Calm And Carry On Long Sleeve T-Shirt
Keep Calm And Carry On Long Sleeve T-Shirt
$21.99
Keep Calm And Carry On Light T-Shirt
Keep Calm And Carry On Light T-Shirt
$17.99
Keep Calm And Carry On Baseball Jersey
Keep Calm And Carry On Baseball Jersey
$19.99
Keep Calm And Carry On Golf Shirt
Keep Calm And Carry On Golf Shirt
$18.99
Keep Calm And Carry On Fitted T-Shirt
Keep Calm And Carry On Fitted T-Shirt
$34.50
Keep Calm And Carry On Yellow T-Shirt
Keep Calm And Carry On Yellow T-Shirt
$17.99
Keep Calm And Carry On Green T-Shirt
Keep Calm And Carry On Green T-Shirt
$17.99
Keep Calm And Carry On Ringer T
Keep Calm And Carry On Ringer T
$17.99
Keep Calm And Carry On Dark T-Shirt
Keep Calm And Carry On Dark T-Shirt
$22.99
Keep Calm And Carry On Men's Fitted T-Shirt (dark)
Keep Calm And Carry On Men's Fitted T-Shirt (dark)
$24.99
Keep Calm And Carry On Organic Men's T-Shirt
Keep Calm And Carry On Organic Men's T-Shirt
$25.99
Keep Calm And Carry On Organic Men's T-Shirt (dark
Keep Calm And Carry On Organic Men's T-Shirt (dark
$25.99
Keep Calm And Carry On Organic Men's Fitted T-Shir
Keep Calm And Carry On Organic Men's Fitted T-Shir
$26.99
Keep Calm And Carry On Jr. Hoodie
Keep Calm And Carry On Jr. Hoodie
$28.99
Keep Calm And Carry On Women's Zip Hoodie
Keep Calm And Carry On Women's Zip Hoodie
$42.99
Keep Calm And Carry On Kids Light T-Shirt
Keep Calm And Carry On Kids Light T-Shirt
$16.99
Keep Calm And Carry On Kids Hoodie
Keep Calm And Carry On Kids Hoodie
$22.99
Keep Calm And Carry On Kids Sweatshirt
Keep Calm And Carry On Kids Sweatshirt
$18.99
Keep Calm And Carry On Kids Baseball Jersey
Keep Calm And Carry On Kids Baseball Jersey
$16.99
Keep Calm And Carry On Kids Dark T-Shirt
Keep Calm And Carry On Kids Dark T-Shirt
$20.99
Keep Calm And Carry On Organic Kids T-Shirt
Keep Calm And Carry On Organic Kids T-Shirt
$21.99
Keep Calm And Carry On Toddler T-Shirt
Keep Calm And Carry On Toddler T-Shirt
$11.99
Keep Calm And Carry On Infant Bodysuit
Keep Calm And Carry On Infant Bodysuit
$15.99
Keep Calm And Carry On Organic Baby T-Shirt
Keep Calm And Carry On Organic Baby T-Shirt
$19.99
Keep Calm And Carry On Organic Toddler T-Shirt
Keep Calm And Carry On Organic Toddler T-Shirt
$21.99
Keep Calm And Carry On Long Sleeve Infant Bodysuit
Keep Calm And Carry On Long Sleeve Infant Bodysuit
$16.99
Keep Calm And Carry On Long Sleeve Infant T-Shirt
Keep Calm And Carry On Long Sleeve Infant T-Shirt
$16.99
Keep Calm And Carry On Infant T-Shirt
Keep Calm And Carry On Infant T-Shirt
$14.99
Keep Calm And Carry On Boxer Shorts
Keep Calm And Carry On Boxer Shorts
$14.99
Keep Calm And Carry On Classic Thong
Keep Calm And Carry On Classic Thong
$10.99
Keep Calm And Carry On Men's Light Pajamas
Keep Calm And Carry On Men's Light Pajamas
$30.99
Keep Calm And Carry On Women's Light Pajamas
Keep Calm And Carry On Women's Light Pajamas
$30.99
Keep Calm And Carry On Women's Nightshirt
Keep Calm And Carry On Women's Nightshirt
$25.99
Keep Calm And Carry On Throw Pillow
Keep Calm And Carry On Throw Pillow
$18.99
Keep Calm And Carry On Square Canvas Pillow
Keep Calm And Carry On Square Canvas Pillow
$32.50
Keep Calm And Carry On Tote Bag
Keep Calm And Carry On Tote Bag
$14.99


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