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In medieval Europe, the pelican was thought to be particularly attentive to her young, to the point of providing her own blood when no other food was available. As a result, the pelican became a symbol of the Passion of Jesus and of the Eucharist. It also became a symbol in bestiaries for self-sacrifice, and was used in heraldry ("a pelican in her piety" or "a pelican vulning (wounding) herself"). Another version of this is that the pelican used to kill its young and then resurrect them with its blood, this being analogous to the sacrifice of Jesus. Thus the symbol of the Irish Blood Transfusion Service (IBTS) is a pelican, and for most of its existence the headquarters of the service was located at Pelican House in Dublin, Ireland.
For example, the emblems of both Corpus Christi College, Cambridge and Corpus Christi College, Oxford are pelicans, showing its use as a medieval Christian symbol.
This legend may have arisen because the pelican used to suffer from a disease that left a red mark on its chest. Alternatively it may be that pelicans look as if they are doing that as they often press their bill into their chest to fully empty their pouch.
The symbol is used today on the Louisiana state flag and Louisiana state seal, as the Brown pelican is the Louisiana state bird. Likewise, the pelican is featured prominently on the seal of Louisiana State University and St. Paul's School (Concord, New Hampshire). A pelican logo is also used by the Portuguese bank Montepio Geral.
The Moche people of ancient Peru worshipped nature. They placed emphasis on animals and often depicted pelicans in their art.