Merritt-Gentry Group Mart

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Merritt-Gentry Group Mart

The peril confronting the insurance industry today rears its ugly head on many fronts. The three C's of Competition, Consumerism, and the Cost of doing business are more powerful than ever. A fourth C - that of legal and ethical Compliance is here to stay and must be considered in any plans for growth and development.

Non-traditional competitors, manufacturers, and marketers of our products (at least we thought they were ours) are out to build a better mousetrap. It is our job to build it first.

Product innovation is a fleeting thing. Just being first to market is no longer good enough. Every year, competitors match and enhance product innovation at a faster and faster clip. The secret is in getting ahead and then finding a way to stay there.

Today's consumers are more educated and aware of the value of product and process than their counterparts from decades past ever dreamed of. And, the availability of information, everything from Consumer Reports to the Internet, is awesome.

The cost of doing business demands effectiveness and efficiency through bigger-ticket sales, better closing rates, and more focused sales activity. But, how?

Let Merritt-Gentry Group consultants help your team guide the direction.

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