According to Wikipedia (March 2006), Masculism "is a term relating to a number of ideologies found in most streams of the men's movement consisting of social theories, political movements, and moral philosophies primarily based on the experiences of men. Although masculism provides a general critique of social relations, many of its proponents also seek to analyze gender inequality and promote men's rights, interests, and issues. Masculism is viewed by its proponents as being an egalitarian view of gender issues, but with the focus on men's experience. They typically admit to many claims of feminism, of the limitations and disadvantages women have historically experienced, but seek to add the male experience of gender role limitation and disadvantage to the equation."
Masculism and feminism are in no way mutually exclusive. If you are the type of asshole who believes a woman's place is "in the kitchen," then please do NOT buy these products. You would simply be sullying the good name of masculism by doing so.
See also:
https://www.cafepress.com/feminist1
www.cafepress.com/feminist2
www.cafepress.com/ifeminist
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