Consider this:

• Sales of your latest product have increased 15%.
• Employee retention levels are higher than ever and resumes are spilling into HR.
• The reputation of your organization is at its highest level.
• Customers are raving about your new release and telling their friends.
• Your sales team is getting more in-bound calls from interested customers.
• The crisis that could have been never was.
• Charitable giving to your foundation is through the roof.
• You’re able to take a week-long vacation and lock your Blackberry in the hotel safe.

Why? It's The PR!