Learning Center

Welcome to the CafePress Learning Center. We've compiled and organized lots of tips and tutorials to help you manage and market your shop. Check back for updates!

Starting Out

If you're a new Shopkeeper, here is your starting point for learning about basic shop management and creating images for products.

Watch our Video Tutorials

• Open a CafePress Shop
• Add a Product to your Shop
• Add a Section to your Shop

Design Tips and Tutorials

Your products begin with your images. The better your images, the more successful you'll be.

• Designing for Dark Apparel
  Learn how to create and customize images for Dark Apparel.
• Get Personal: Creating Personalizable Designs
  Use our Designer Tool to create designs your customers can personalize.
• Image Guidelines & Templates

We also encourage new Shopkeepers to check out our New Shopkeeper Orientation page where you can learn about what the CafePress Community has to offer.

Setting Up Shop

Creating and managing a successful shop can be easy following these guidelines.

• Shopkeepers' Basics for Success
  Use our handy checklist to optimize your shop.
• Merchandise Your Shop for Success
  Quick and easy steps to remember when building your shop.
• Organizing your Shop
  Your shop's well-organized and professional look will entice customers to buy and return for more.

Shop Marketing

Now that your shop is up and running, learn how to maximize its success.

• Shop Promotion
  Top tips for driving awareness and traffic to your shop.

Social Media and PR

• Buzz Building with Blogs
  Blogs are a popular and easy way to market and bring attention to your shop.
• Public Relations 101
  Explore the do's and don'ts of basic PR including press releases, press kits, getting to know your audience, and press release templates.
• Public Relations Resources
  More links and resources to help with your PR needs.

Tools & Resources

CafePress Community Forums

Get peer-to-peer support from Shopkeepers of all levels. Remember to log in!