Above is the logo of John Poindexter's Information Awareness Office, home of the Total Information Awareness project. The logo was removed from the website a few days after its public launch after a torrent of criticism. The Latin motto translates to "knowledge is power". The Defense Department's Total Information Awareness project, or at least what we know of it, raises many disturbing questions regarding the privacy of Americans and the potentially inappropriate use of our personal information.
The logo of the Information Awareness Office does nothing to allay those concerns with its disturbing Orwellian imagery of the all-knowing eye scanning the globe. The Total Information Awareness Gift Shop is a modest comedic attempt to stimulate public awareness and interest in an issue which could detrimentally impact our civil liberties for years to come.
Any proceeds beyond the basic cost of each product will be donated to the American Civil Liberties Union. The story behind the store.