The katakana character "tsu" became a smilie-emoticon amongst internet users worldwide outside Japan. This ordinary character mistaken for a friendly smile made people happy around the world. Now it's time to send that smile back to where it came from and where it is needed the most. The message is "Dear Japan, thanks for the "tsu", we send it back to you as a smile!"
The Simple Society is a Tokyo based design office founded in 2010 by T. S. Wendelstein and Miki Kadokura in collaboration with Tom Albrecht, Vienna. Our clients range from small publishers to major music labels, from fashion brands to NPO's, from factories to art centres. We follow a universal approach to design and don't believe in categories. Right now we just want to do everything possible to help Japan back on it's feet!
Please check the website: http://thesimplesociety.jp/