Description: Bring Eastern enlightenment to Western marketing strategy with the pain-free pricing strategies in Tao of Pricing.
Synopsis:
Looking for a unique holiday gift for your business clients? Give the Tao of Pricing, and avoid having your gift be tossed in a desk drawer (or worse)! Don't wade through 300+ page pricing text books! This small, 5x7 book illumines each pricing dilemma in just a few sentences. Tao of Pricing has 78 specific pricing tactics you can put to use today. "You only need this book if you want to make more money" -- Bill Turnoff, CPA & financial consultant.
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