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Massachusetts Breastfeeding Coalition : All Walks of Life
MBC conceived of our ad campaign, "All Walks of Life" in order to convey the idea that "Breastfeeding is normal". For decades, breastfeeding has been compared to formula feeding, and the phrase "Breast is best" has become part of our language. To paraphrase breastfeeding expert Diane Wiessinger, "breast is best" implies that formula is normal, but breast is even better. Read More
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