The
Four Steps to the Epiphany is the essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture.
Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
Order the Four Steps at http://www.stevenblank.com/books.html
Not All Those Who Wander Are Lost is the perfect companion to The Four Steps to the Epiphany. Now for the first time in print, it illustrates the complex marketing and sales issues startups face. And it offers a look at the life and career of an entrepreneur in Silicon Valley.
