Tel Aviv is a pretty bad ass kind of place. At its best it's a Mediterranean jewel with a throbbing night life, beaches full of gorgeous sun tanned bodies, a vibrant artistic community and an urbane and cosmopolitan population that is the engine that drives both Israel's commercial and creative output. At its worst it is full of pretension and tackiness, with dirty over crowded beaches, clubs that make B&T people in New York seem like European royalty in comparison, and cafes populated by people so insufferably annoying you want to pierce your eardrums with a fork rather than hear one more word of their conversation. This design is dedicated to the latter. Or the former. Guess it depends on your perspective, eh?