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"You wouldn't go skydiving without a parachute, and you definitely shouldn't apply to college without first consulting the INTOTHEBEST guide." -- Doug Imbruce, founder, THE U Parental Advisory Notice: The INTOTHEBEST College Guide may cause your child to study harder, to improve their grades, and to apply to more selective colleges. Please be advised, The INTOTHEBEST College Guide was written by Princeton alumni who scored in the top 3% nationally on the SAT and is intended for students in 8th grade through high school. Potential side-effects may include, but are not limited to: Greater involvement and length of awards ceremonies, as your student will have to walk up to the stage to accept multiple awards during graduation (you may need to upgrade your digital camera's memory or spend more money sending pictures to relatives)Local and national media coverageYour child may finance part or all of college by winning scholarships from the college, which could be worth up to $136,000 over four years. Individual results will vary.