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NEGU™ which stands for Never Ever Give Up, is the motto of Jessica Joy Rees. Diagnosed with an inoperable brain tumor in March of 2011, Jessica has inspired thousands of people to NEGU™. While Jessie lost her fight to cancer on January 5, 2012, her dream of encouraging every kid fighting cancer to NEGU, lives on.

The Jessie Rees Foundation is a non-profit 501(C)3 charity. The purpose of the Jessie Rees Foundation is to encourage kids fighting cancer to Never Ever Give Up!

Never Ever Give Up

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