The text on each of the products reads: "Lots of guys think about a deadlift as a raw power, brute force event, with one aim and that's to pull the heaviest weight from the floor. Yes!...but they forget to train their technique. Being a weightlifter before helped me a lot with my deadlifting technique. In powerlifting, a deadlift puts lots of pressure on opponents, because that is the last lift of the three lifts (squat, bench, and deadlift). In strongman competitions this exercise illustrates real power. You may be able to pull a truck three seconds faster, but if I deadlift huge weight, you know there's a difference. Lots of guys don't like to train their deads because it's 'hard work' and takes a lot of energy. You need discipline."
