Marketer's Guide to E-Metrics (Web Analytics)


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Marketer's Guide to E-Metrics (Web Analytics)

by Bryan Eisenberg & Jim Novo
$29.95
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Product Number: 030-8103777
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Genre: Marketing & Sales
Paperback: 78 pages

Description: 22 benchmarks to understand the major trends, key opportunities, and hidden hazards your web logs uncover

Synopsis:

The Marketers Common Sense Guide to E-Metrics takes many offline metrics and converts them into easy-to-use online equivalents.

  • Do you want to get a better understanding of what your visitors are doing on your website?
  • Do you want to increase the number of pages visitors view, subscriptions, reader loyalty and the amount of time visitors spend on your website?
  • Do you want to increase your online sales, reduce your cost of customer acquisition, increase your customer retention rate, and increase your average order size?

Buried in your server logs are the keys to unlock the potential of your business. This data needs to be turned into action-oriented information co-workers can use to improve the business. When you standardize and implement these powerful analytic tools that include the most important, easy-to-understand metrics, you ensure everybody has the tools they need to succeed.Take control of your web site by tracking metrics that matter and use them as proof-of-concept for any changes you need to make to design, copy, or navigation. Continuous, incremental business improvement and return on investment ("ROI") can only be achieved when you track the metrics that really matter.

Web analytic software takes raw data and turns it into structured information in the form of reports. But we only gain the knowledge that allows us to take action when we understand the inter-relationships of the data.

This guide, a collaborative effort between Bryan Eisenberg of Future Now, Inc. and strategic partner, Jim Novo, former VP of Marketing and Programming at Home Shopping Network, explains how you can turn that raw data into useful metrics that will provide a baseline and help you track and improve your online efforts.

Product Details:

· Paperback: 78 pages
· Binding: Wire-O
· Publisher: Future Now, Inc. (January 2003)
· Product Number: 030-8103777

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