The "Pale Is The New Tan" shirt designs were created to raise money for cancer research. A portion of the proceeds will be donated by Dr. Will Kirby to the American Cancer Society. Monthly on his medical website, www.kirbydermatology.com, there will be a page showing the amount of money raised for cancer research from these T-Shirt sales.
Some of the items in this Official Will Kirby Apparel Store have been autographed by Dr. Will, himself. There are two autograph styles. One with just his name and the other includes "Dr. Delicious".