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Lead shoppers straight from a search engine to your shop
During the Holiday season, everybody's shopping for everything and search engines are one of the top ways to find gifts during the Holidays. Be sure to optimize your shop for search engines by having the following filled out:
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Use the "right" keywords
During the Holidays the keyword "gift" will get a lot of hits. Combine the keyword "gift" with words related to the theme of your shop/merchandise. What you really want to do is focus your keywords on the theme of your shop/merchandise. If your shop is already optimized for search engines, add the top Holiday gift search terms. For example, if your target audience is dog lovers, then let them know you have "dog lover gifts" or get even more specific "gift ideas for pit bull, shih tzu, poodle dog lovers."
Top Holiday Search Terms:
Don't forget to use variations of keywords in your shop. For example, the keyword "dog" is competitive, so in addition be sure to list the dog breeds you have in your shop such as "pit bull", "pug", "dachshund", "golden retriever", etc… you get the idea. You can learn more about SEO (Search Engine Optimization) by reading the SEO Tutorial.
Optimize for the CafePress Marketplace
As you're adding new designs, be sure to add Tags for your images. Describe your designs well so they show up in the CafePress Marketplace. To show up in the CafePress Holiday portal, create designs we're featuring and tag appropriately.
Please note: Tag your images to describe your design. Unlike external search engines, do not add keywords such as "gifts", "holiday", "Christmas", and "presents" to your image tag unless these words describe your design.
Shop Organization: Group your merchandise so it's easy for your shoppers to find gifts. Think groupings by gift recipient or theme. Here are some ideas:
- Gift Recipients such as: Gifts for Her, Gifts for Him, Gifts for Kids & baby, Gifts for Fido (yes, for dogs)
- Holiday Decorations to help your customers kick the Holiday off with all the trimmings such as Ornaments, Tile Frames, Yard Signs, Pillows, Buttons, and Magnets
- Greeting/Note Cards section and organize by the theme such as Merry Christmas, Holiday, Hanukkah... to name a few
- Stocking stuffers like Buttons, Stickers and Magnets are popular cross-sell items
Top Sellers: Make sure these top-selling items are in your shop in time for the Holidays!
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New Merchandise: We've added more merchandise to our mix in 2007. Do you have them in your shop?
Festive Shop Makeover
Get your shop in the Holiday mood by dressing it accordingly. Decorate your storefront with imagery of presents, Christmas trees, snow, Santa, candy canes – just to name a few ideas. Getting your shop in a festive mood will help get your customers in the Holiday spirit. If they're not thinking Holiday gifts... they will when they see your shop. The Holiday is the biggest shopping season – don't miss out on any potential sales!
Let your shoppers know that your shop is ready for the Holiday Season. Shoppers are hungry for information this time of year. Don't be shy about sending out newsletters, emails and direct mail to your customers letting them know about new products, sales or special editions.
Here are some suggestions to help steer shoppers to your shop:
- Add banners on your main website to advertise your shop.
- Send an email to your customers. We have a few Email Scripts to help get you started.
- Buy ad space on websites where your target shoppers are likely to visit.
- Buy ad space on magazines — check about unsold ad space that may be available for a discount.
- Buy keywords on search engines such as Google, Yahoo! and MSN.
- Frequent Message Boards where your target shoppers hang out and make friends with them so they can help spread the word about your shop!
- Team up with a nonprofit or a club and donate a design to them in return for a link back to your shop.
- Print up fliers and distribute locally.
- Take advantage of the Bulk Pricing Program! Sell your unique merchandise at craft fairs, trade shows and flea markets.