SHOPKEEPER TUTORIAL
Search Engine Optimization (SEO)
What is Search Engine
Optimization (SEO)?
Search Engine Optimization (SEO) is the practice of optimizing your Web site and
CafePress.com Shop
on specific keywords in order to obtain "free" traffic to your Web
site. This is achieved by showing up in organic search results on the larger
search engines such as Google, Yahoo, MSN and AOL.
Organic Search: Describes a search that
returns results by indexing pages based on content and keyword relevancy.
Unlike Paid Search, Organic Search is free.
How Search Engines Rank Web
Sites
Search engines use programs called
"spiders" or "crawlers" that visit the pages of your Web
site and index the information on those pages. This includes the content that
your visitors see when viewing your page and some of the code used to build your
page. Practicing SEO, search engine optimization, is essentially the art of trying to
understand the elements search engines look for to determine the relevance of
your Web site.
SEO is a complicated
subject, and there are thousands of sites each vying to get into the top 10 of major search engines.
However, SEO can be performed by virtually anyone who has basic knowledge
of HTML and the ability to learn. In this tutorial you will learn some basic
and advanced SEO practices to optimize your CafePress.com Shop.
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