Don't have a list of signed up subscribers? Start building your list now!

• Add a "Newsletter Subscription Form" to your Web site and CafePress.com Shop. This will allow visitors on your Web site and shop the option to receive communication from you. To get started, you can sign up for a service, enabling you to collect a database of subscribers or use the one available in your CafePress.com Member Account under Promote Shops, "Get Newsletter Sign Up Box HTML".
• Co-market with a complementary site. Market your "brand" on a complementary Web site and grow your subscriber list there. Cross promote to each other's Web site or create a co-registration.
• Host a Contest or Referral Program. Attract preferred subscribers by providing an incentive for them to subscribe to your list. It can be as simple as a contest, or coupon offer for referring friends that would be interested in the newsletter. However, do beware of the "contest junkie" who may not be a qualified lead.
• Make true, compelling offers. When promoting your newsletter subscription form, be upfront to your prospective subscribers on what they will get in return. Will your newsletter contain the latest designs and special offers available only to subscribers? Will it contain tips with the latest and greatest updates from your Web site? The more compelling marketing incentives with your newsletter, the more your visitors will be genuinely interested in signing up.

When building your list of subscribers, think quality over quantity. The more qualified and targeted your list, the higher the likelihood of generating sales.