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SHOPKEEPER TUTORIAL
Search Engine Optimization (SEO)
Product Description
Name Your Products
When naming your product, be as specific as possible. "White T-shirt" is not
specific enough to appear on a general search. Your product will more
likely make it into search listings if it is titled "Toucan T-shirt"
for a search of Toucan t-shirts. Remember to use keywords that accurately
describe your product. For example:
Instead of "White Camisole" name your
product "Tri-Color Collie White Cotton Camisole"
To update your product description in a current Shop, please visit:
https://members.cafepress.com/products/
Login to your CafePress.com Account to edit your Shop's products: My
CafePress > Your
Shops > Products

Describe Your Products
Describing your products will increase the
frequency of them appearing in search listings. Tell a story about your
design or what it represents. Welcome people to your community and your brand by
telling them what it means to wear this shirt. Most important, don't forget to
use as many keywords as possible in your description to increase the chances of
search engines picking up your product page. Here's an example of a good product
description:
A must-have gift for any Tri-Color Collie fan or dog
lover. This spaghetti strap cotton camisole features the beloved Molly, the
Tri-Color Collie, against a unique pink and purple background.
To updated your product description in a current Shop, please visit:
https://members.cafepress.com/products/
Login to your CafePress.com account to edit your Shop's products: My
CafePress > Your
Shops > Products
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