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SHOPKEEPER TUTORIAL

Search Engine Optimization (SEO)

Store Description


Describe Your Shop

In the SEO game, it's all about content.  Describe your CafePress.com Shop using keywords that accurately describe your Shop's merchandise.  Of course, be as descriptive as possible.  Search engines will rank your shop based on it's content and use keywords.  Describe every page and section. Always remember to include the following in your Shop's description:

  • Your Shop's theme (Birds, Politics, Sports, etc.) If you have multiple themes, include them all in your Shop's description.
  • Types of products are featured within your Shop (t-shirts, mugs, mouse pad, etc.) List as many of your products as possible. 
  • Include shipping information and customer service information.

For example, you could use this description for a Bird related shop:

Bird Gifts for Bird Lovers! From nature to noir art, birdwatchers go crazy over peacocks, parrots, pelicans, airborne birds information, nesting baby birds,  endangered birds even a chicken or two.  Enhance your life with even more pet culture gifts. Browse our collection of unique bird gifts, accessories, housewares, apparel and trimmings.  There's something for every Bird Lover.  We carry a huge selection of  coffee mugs, tile boxes, coasters, cooking aprons, clocks and other housewares, perfect for every bird enthusiasts collection.  Looking to update your wardrobe?  Check out our bird attire suitable for adults, kids and babies.  Great prices and low shipping cost.  Excellent customer support. 

 Login to your CafePress.com account to describe your Shop: My CafePress > Your Shops > Customize

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