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How to Convert Your Subscribers into Customers
The main goal of your newsletter is to convert subscribers to customers. Use these tips to help you do just that.
- Showcase Your Newest Products and Designs. Make it fresh and exciting by announcing your latest designs and product additions. People tend to want what's hot and new.
- Link Directly to Products and Designs. Make sure that the products featured on the newsletter link directly to your product page. If you are focusing on a design, link to the section that offers your design with the available products.
- Get a Theme Going. If it's Father's Day, your newsletter should reflect that theme and show a collection of designs oriented toward fathers and products such as BBQ Aprons, Golf T-shirts, T-shirts, and etc.
- Create an Incentive. Why should customers buy from your shop now? If you have a sale that ends in 3 days, create an urgency to buy now! Visit the message board and check out the upcoming CafePress.com sponsored promotions.
- Freshen Up Your Shop. Each time you send a newsletter, make sure your shop is updated to reflect the theme or featured products of your newsletter.
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