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Buzz-building with blogs

Blogs are fast becoming a marketing tool nowadays. As most of you already know, a blog is an online journal, a personal chronological web log of thoughts published on a Web page. A lot of shopkeepers are already using blogs - as a form of promotion to create interest, drive traffic, get indexed on search engines, among other things.

Here are some ways how blogs can help you:

Create an audience

Start a community with your blog, especially if you do not have a Web site. The more of a niche your shop is in, the better. If you have an "I hate butterflies" themed shop, use your blog to talk about this topic. If your shop is not themed, use the blog and talk about current events, what's hot, what's not, and create virtual conversations. Use your conversations to subtly talk about your designs.

Helps with search

Blogs help your index with search in several ways:

  • General content - Your blog is filled with content, and that is extremely helpful in natural search.
  • Fresh content - Blogs in general are always updated so the fresh content help gets your site indexed on search engines.
  • Link share - Add Web sites links that are relevant to your topic on your blog. Your ranking on search will increase as more sites link to your blog. Likewise, give your Web site or blog link to other relevant and complementary sites.

Get Quoted

Blogs are now a great source of information and quotes for the media. Get your blog mentioned in an article - that's free pr. It works! We've seen traffic increase on shops when their blog gets mentioned in articles.

To successfully use blogs as your marketing tool, be sure that you:

  • Promote your shop prominently with a product thumbnail or models with a link to your shop. Show the design that best represents your blog.
  • Show your design when it's relevant to your topic. Be sure not to over-promote.

Blogs can help you get the marketing reach that's affordable. Give it a try!