Buzz-building with blogs
Blogs are fast becoming a marketing tool nowadays. As most of you already know, a blog is an online journal, a personal chronological web log of thoughts published on a Web page. A lot of shopkeepers are already using blogs - as a form of promotion to create interest, drive traffic, get indexed on search engines, among other things.
Here are some ways how blogs can help you:
Create an audience
Start a community with your blog, especially if you do not have a Web site. The more of a niche your shop is in, the better. If you have an "I hate butterflies" themed shop, use your blog to talk about this topic. If your shop is not themed, use the blog and talk about current events, what's hot, what's not, and create virtual conversations. Use your conversations to subtly talk about your designs.
Helps with search
Blogs help your index with search in several ways:
Blogs are now a great source of information and quotes for the media. Get your blog mentioned in an article - that's free pr. It works! We've seen traffic increase on shops when their blog gets mentioned in articles.
To successfully use blogs as your marketing tool, be sure that you:
Blogs can help you get the marketing reach that's affordable. Give it a try!