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SHOPKEEPER TUTORIAL
Search Engine Optimization (SEO)
Title, Keywords and Meta-Tag Description
Title Your CafePress.com Shop
This is the text that will appear in the title bar of your Shop. Title Tag is an important Tag amongst other SEO related options, as it not only communicates the theme of your Web page to the human visitors, but is also considered very important by the search engine crawlers.
Give your Shop a title that accurately describes the products you are selling. The more keywords you use in your Shop's title, the more likely it will be picked up by the major search engines.
Try to think of keywords your customers would use to find your shop. For example, if you are selling
bird t-shirts, mugs, bags and ornaments, name your store:
"Bird Lover Gifts: T-shirts, Mugs, and More".
If you are having trouble conjuring up keywords, use a keyword suggestion tool to show you what are the most popular searches and keyword combinations used to search for a particular subject. Here are some keyword suggestion tools:
http://www.keyworddiscovery.com/search.html
http://trends.google.com
http://tools.seobook.com/keyword-tools/seobook/index.php
Login to your CafePress.com Account to edit your Shop's Title: My CafePress > Your Shops > Info
Give your Shop Keywords and a Meta-Tag Description
The Meta Description Tag is a part of HTML code that allows you to give a short and concise summary of your Web page content.
Be descriptive with your keywords and meta-description. Think about what keywords you would enter to search for your products. Brainstorm by listing all the possible keywords/phrases your target customer would enter to search for your products. Take a look at the example below of what keywords/phrases and Meta-Tag Description a shop selling bird designs may have:
Keywords/Phrases: birds, bird design apparel, bird wear, clothing, bird picture, portrait, bird t-shirts, mugs, tile, sweatshirts, bird lover, animal lover, gift, custom, unique, robins, eagles, woodpeckers, hummingbirds, toucans and bluebirds.
Meta-Tag Description: Sells bird pictures, designs and portraits on t-shirts, mugs, sweatshirts and more. Birds such as robins, eagles, woodpeckers, hummingbirds, toucans and bluebirds can be found on clothing and unique custom gift items.
Login to your CafePress.com Shop to edit your Shop's Keywords/Phrases and Meta-Tag
Description: My CafePress > Your Shops > Info
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