Affiliate Program: In October 2005, we launched the CafePress Affiliate Program. We saw it a revolutionary program with benefits for Shopkeepers, Affiliates, and CafePress. The basic purpose of an affiliate program is to drive incremental external web traffic - and ultimately drive sales. Unfortunately this program did not meet that key requirement, and a continued investment in a program that was not meeting this goal became difficult. Ultimately this program lacked ability to scale, build momentum, and ROI.

This led us to begin to look for a program that could meet our needs, and also deliver the benefits we expect for our Shopkeeper and Affiliate partners. The decision was clear; we chose to migrate our current program to Commission Junction, a third party - external - affiliate network, regarded as the industry leader in affiliate marketing technology offering affiliates unparalleled services, and the opportunity to drive more revenue for our shopkeepers through incremental traffic to the CafePress Marketplace.

The CafePress Affiliate Program powered by Commission Junction launched April 10, 2007. For more information, including answers to frequently asked questions, please view our overview of the new program.

The current in-house Affiliate Program was discontinued in late May 2007.