How are smart business decisions made? Ask a hundred people and you'll get a hundred different answers. On Thursday, March 22 our Co-founder and CEO Fred Durham addressed our community of Shopkeepers to discuss our 2007 initiatives and how we evaluate if we're being S.M.A.R.T.

We look to achieve 5 key goals when making business decisions regarding our Shopkeeper programs:

S - Scalability: can be defined in many different ways, we define it as our ability to continue to accommodate massive increases in designs, products, shops, and visitors that drive sales ahead of market demand. Shopkeeper's drive massive demand and sales - we want to scale to meet those demands.

M - Momentum: Our Shopkeepers continue to be increasingly active in their shops; equating to an increase in annual revenue for Shopkeepers. We want to support the business by infusing programs, products, and initiatives that encourage this momentum.

A - Accessibility: is a recurring theme for our business partners, therefore we'll continue to supply the vehicles that encourage individual input at points of development, and provide continued opportunities for networking and relationship building with peers.

R - Return on Investment: It's important to continuously evaluate existing programs and implement new programs that demonstrate peak levels of performance for the community at large. We will continue to monitor and evaluate all programs and make changes, build, add, and evolve as our business partners and performance dictates.

T - Transparency: For years our community of Shopkeepers has asked for more information, sooner, and in more detail. When we can, we'll share. We understand that the more you know, the more you'll prepare, participate, and help us to build a S.M.A.R.T. business.

Today we offer a glimpse into the future of CafePress; we hope you'll look at the information as an opportunity to plan your business for the remainder of the year, and to grow along with us. Fred covered quite a bit in his address, but you'll find more information on specific topics by clicking the links at the left side of the page.

If you have questions please contact us at smart07@cafepress.com