Mr Breakfast is committed to: 1) assisting breakfast lovers find the best possible breakfast, and 2) making breakfast lovers out of those who are not.

The site features an interactive database of recipes and restaurant reviews. A section called "The Breakfast Times" offers interesting articles, product reviews and the latest news concerning breakfast.

In association with Amazon.com, Mr Breakfast is pleased to offer an amazing array of breakfast products. From cookbooks and cookware to "Breakfast In America" by Supertramp, The Breakfast Shop is open for business.

Users who join the Mr Breakfast Club (for FREE) are entitled to special priviledges including automatic entry into contests and special discounts from merchants who honor the Mr Breakfast Club card.