Genre: Marketing & Sales
Paperback: 96 pages

Description: A 2004 Industry Benchmark Study of Building Brands At Retail and Best Practices in Co-Marketing.

Synopsis:

Over the past 10 years, a handful of companies have quietly been testing their way into the viability of using retail as an effective medium for building equity -- in addition to profitable sales. These companies include Procter & Gamble, Kraft Foods, Coca-Cola, Pepsi, Frito-Lay, Unilever, Campbell's soup and Clorox. What do these companies know at this point that you don't know? They know what works and what doesn't work with specific retailers -- i.e., which specific vehicles are most effective. This report is based on an exclusive survey of CPG manufacturers conducted by Reveries Magazine and details: 1) What Co-Marketing is and is not; 2) The breadth and depth of current practice -- both manufacturers and retailers; 3) The opportunity for Co-Marketing over the next five years; 4) The results of recent Co-Marketing initiatives; and 5) Co-Marketing best practices -- the common elements and processes that differentiate the "winners" from all others.

Product Details:

· Paperback: 96 pages
· Binding: Wire-O
· Publisher: Reveries Magazine (January 2004)
· Product Number: 030-9474602