Description: Brand Marketers rate Agencies and Agencies rate Brand Marketers
Synopsis:
A 2008 research study conducted jointly by The Hub Magazine and Hoyt & Company, in association with the Promotion Marketing Association for the purpose of improving overall industry performance in Shopper Marketing. Includes rankings of the top ten brand marketers and agencies in ten key performance areas critical to success in Shopper Marketing and a mini-primer on Shopper Marketing. Special discount of $400 for Cool News/The Hub subscribers and PMA members is $100 off the cover price.
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