How To Open A Boutique

Front Cover

Synopsis

Doug and Suni draw on their experience as boutique start-up entrepreneurs, and guide you each step of the way to creating the unique boutique of your dreams. Begin by honing in on the passion that will drive your retail success. Learn to identify your niche market, your ideal customer, your prime retail location. Discover insider tricks to finding suppliers, great employees, and great fixtures and accents for your boutique - all without a big-business budget. Get sound advice on the ifs, whens, and hows of introducing your boutique on the Web with an online store, which could be more important to your business success than you may think. All of this and much more in a concise, easy to read, to-the-point, well organized resource that is stuffed with practical advice (not endless theory.) This valuable guide represents the sum total of the real-life experiences of two people that turned a dream into a reality, and who want to help you do the same.