Welcome to the 70x7 "Forgiveness" store! Your purchases help to support the ongoing ministry of the Christian rock band, Seventy Times Seven. The name 70x7 is synonymous with God's eternal forgiveness. Matthew 18:21-22 in the new King James version of the Bible reads: Then Peter came to Him and said, "Lord, how often shall my brother sin against me, and I forgive him? Up to seven times?" Jesus said to him, "I do not say to you, up to seven times, but up to seventy times seven."
Jesus isn't telling us to forgive our brothers 490 times, or 70 times, or 77 times. He's telling us we should always forgive our brothers when they have sinned against us. God in heaven has forgiven us all of humanity's sins. How wrong it would be for us to deny our brothers and sisters a similar forgiveness for much lesser matters.
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